When ESPN initially announced the Battle of the Ballparks, with Pittsburgh’s PNC Park and Boston’s Fenway Park getting first-round byes, I was incredibly surprised to see Miller Park as the 24th seed. The combination of pride and lack of national respect…
What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely…
Jimmy Kimmel crowdsourced brilliance! The comedian issued a challenge on his show Jimmy Kimmel Live! asking parents to play a practical joke on their children. The premise was simple, Kimmel asked parents to “tell your children you ate all of…
Have you been too afraid to click on TakeThisLollipop.com and give the site access to your Facebook profile and private information? This site has seen its “Likes” on Facebook grow from a very small 13,000 yesterday morning to over 182,000…
What happens after the countdown clock on Take This Lollipop reaches zero? Nothing apparently. To update my previous posting, I expected that the site may post a link to your Facebook profile, generate a similar video with the friend it mentioned, or perhaps…
As a child your parents teach you to never take candy from a stranger. Take This Lollipop is the 21st century re-imagination of that conversation, reminding consumers why privacy should be a concern. And, perhaps, why you should never trust virtual strangers.…
On Monday Mark Evans and Sysomos posted a blog asking “How Scripted Should Social Media Be?“ I felt compelled to respond to Mr. Evans because he came to the conclusion that scripting social media content is “the wrong way to…
Just how negative were the online conversations surrounding the “Where’s Bernie” promotion on May 24th, 2011? While at least one marketing firm in the Milwaukee area thought the event was a PR home run, it was clear that the Milwaukee…
The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above, showing a trunk of at least 10 of the Bernie Brewer lawn ornaments. There was the story of a woman…
What’s wrong with Social Media automation? In a word, everything. I ran across this post from Danny Brown about Social Media automation. In short, I think it is a dangerous process. There isn’t a system in the world, with the…