DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
The cheers have faded, the confetti has settled, and Super Bowl LIX is in the books as the Philadelphia Eagles pummeled the Kansas City Chiefs in a decisive 40-22 victory in New Orleans. But for many, the game itself was merely the backdrop to the true spectacle – the commercials. The Super Bowl remains the grand stage where brands battle for…
This isn’t the Metaverse, at least not yet. Some say the promise of fully augmented and digital worlds have been locked behind false promises and marketing jargon. But the reality is that we’re still figuring this all out. While gaming sets the bar for the best of these augmented and digital interactions, the fidelity of 3D models and scanning technologies…
MLB Commissioner Rob Manfred has said a new committee on economic reform met to discuss revenue disparity and the financial uncertainty around Bally Sports. The Athletic reported that Mark Walter of the Dodgers is chairing the economic reform committee, joined by Chris Ilitch of the Tigers, John Henry of the Red Sox and Dick Monfort of the Rockies. Bankruptcy of…
This article isn’t an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it’s a reflection on the role of identity, self-expression, humanity, and community in marketing in the coming year(s). These ideas may or may not resonate with you. I consider it an invitation to question your approach to building meaningful relationships and experiences with people.…
On Sunday the Kansas City Chiefs walked away with a victory in a very entertaining Super Bowl LVII, but who won in the advertising arena? Front Office Sports reported that FOX charged $7 million for a 30-second spot, up from the $6.5 million NBC charged in 2022. For the second year in a row, I wanted to look at my…
Do you trust the algorithm? It’s an intriguing question as we consider the possibilities of machine learning and artificial intelligence. Some might even say it’s a question of faith, as we don’t fully understand some of the models and their results. Background For the past few weeks, I’ve been experimenting with ChatGPT, the chatbot from OpenAI that is built on a family…
On Sunday the L.A. Rams walked away with a victory in Super Bowl LVI, but who won in the advertising arena? We all have our opinions. Some based on creativity, humor, or ROI. With Bill Shea, of The Athletic, reporting that NBC charged $6.5 million for a 30 second spot I wanted to take a look at some of my…
Jason Zada and Bill Oberst Jr. return nine years later to disrupt Halloween and our daily video calls with Take This Lollipop 2. In 2011, Take This Lollipop frightened viewers with a customized horror experience by hijacking your personal data through Facebook, foreshadowing the grim realities of data collection and misuse. A lot has changed since the original. The global…
Yes, you can use your Mevo Camera in OBS by streaming to a custom destination using RTMP. In this guide I’ll walk you through setting up an RTMP on a Mac with a simple, free utility called Local RTMP Server for macOS. The RTMP specification is a streaming protocol initially designed for the transmission of audio, video, and other data…
Who deserves to be elected to the Baseball Hall of Fame? It’s a question that, rightfully so, inspires passionate discussion every year from mid-November until Spring Training. The results for the 2020 Baseball Hall of Fame will be revealed on January 21, 2020 and we’ve already begun to see sportswriters like Jayson Stark share their ballot, which includes votes for…
To celebrate the Milwaukee Brewers’ 50th anniversary the team paired the logo makeover announcement with the grand re-opening of the team store. I may be biased, but the Brewers have the best fans in Major League Baseball. Sharing that passion was rewarded as the Milwaukee Brewers invited me out to Miller Park to celebrate the return of our beloved ball-in-glove…