Category Social Media

Take This Lollipop 2

Who Wants to Play Lollipop?

Jason Zada and Bill Oberst Jr. return nine years later to disrupt Halloween and our daily video calls with Take This Lollipop 2. In 2011, Take This Lollipop frightened viewers with a customized horror experience by hijacking your personal data through Facebook, foreshadowing the grim realities of data collection and misuse. A lot has changed since the original. The global…

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Examining the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by…

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My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have a cure and the progressive degeneration of the motor neurons in ALS eventually leads to death. But ALSA hopes to…

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Should Every Social Media Manager Be Under 25?

Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from Augie Ray. It’s not fair…

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Facebook EdgeRank and the Importance of News Feed Optimization

What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. Similar to search engine optimization, understanding Facebook’s…

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You Sneaky Mom, Jimmy Kimmel’s Halloween Challenge Goes Viral

Jimmy Kimmel crowdsourced brilliance! The comedian issued a challenge on his show Jimmy Kimmel Live! asking parents to play a practical joke on their children. The premise was simple, Kimmel asked parents to “tell your children you ate all of their Halloween candy and record the response.” The responses were aired on the Thursday November 3rd of Jimmy Kimmel Live!…

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Terrifying Take This Lollipop, No Creepy Privacy Concerns

Have you been too afraid to click on TakeThisLollipop.com and give the site access to your Facebook profile and private information? This site has seen its “Likes” on Facebook grow from a very small 13,000 yesterday morning to over 182,000 as of this afternoon. As you enter the site, you see the message “Take This Lollipop, I Dare You.” But…

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What Happens After the Take This Lollipop Countdown?

What happens after the countdown clock on Take This Lollipop reaches zero? Nothing apparently. To update my previous posting, I expected that the site may post a link to your Facebook profile, generate a similar video with the friend it mentioned, or perhaps reveal more about the campaign. Unfortunately after waiting until the clock reached zero on multiple instances I did not see…

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Take This Lollipop and the Importance of Facebook Privacy

As a child your parents teach you to never take candy from a stranger. Take This Lollipop is the 21st century re-imagination of that conversation, reminding consumers why privacy should be a concern. And, perhaps, why you should never trust virtual strangers. Reminiscent of Intel’s Museum of Me, the experience begins innocently enough when Take This Lollipop presents you with a Facebook branded sucker asking…

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Should You Script Social Media Content?

On Monday Mark Evans and Sysomos posted a blog asking “How Scripted Should Social Media Be?“ I felt compelled to respond to Mr. Evans because he came to the conclusion that scripting social media content is “the wrong way to go.” He also added that “companies that insist on a scripted approach is they are either scared of social media,…

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Social Media Curation, Not Automation

What’s wrong with Social Media automation? In a word, everything. I ran across this post from Danny Brown about Social Media automation. In short, I think it is a dangerous process. There isn’t a system in the world, with the possible exception of IBM’s Watson, smart enough to automate responses in social media channels. If the goal of automation is…

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