DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
This isn’t the Metaverse, at least not yet. Some say the promise of fully augmented and digital worlds have been locked behind false promises and marketing jargon. But the reality is that we’re still figuring this all out. While gaming sets the bar for the best of these augmented and digital interactions, the fidelity of 3D models and scanning technologies…
This article isn’t an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it’s a reflection on the role of identity, self-expression, humanity, and community in marketing in the coming year(s). These ideas may or may not resonate with you. I consider it an invitation to question your approach to building meaningful relationships and experiences with people.…
Our success isn’t just our own. It’s a culmination of dedication, happenstance, hard work, loving support, sometimes a little luck, and opportunity. I recall a conversation I had years ago with a colleague about “sending the elevator back down.” Meaning, that each of us has a responsibility to share our success with others. As we achieve successful new heights, reach…
Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by…
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have a cure and the progressive degeneration of the motor neurons in ALS eventually leads to death. But ALSA hopes to…
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from Augie Ray. It’s not fair…