DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
Art.
Science.
Mischief.
For more than two decades, I’ve embraced the tension between creativity and technology to drive innovation, action, and growth for marketing agencies and brands.
Be curious, and challenge what’s possible. Be bold, but never reckless. Seek understanding, as well as the unexpected. Invite others to join you, and have a little fun along the way.
Experience Matters
CREATE TRANSFORMATIVE MOMENTS
Twenty-five years in the industry have revealed an enduring, fundamental truth – moments matter more than marketing. What we remember isn’t the message – it’s the experience. While most brands chase transactions, the truly great ones create transformations.
Every moment, or experience, exists on a spectrum of impact. Some are memorable, cutting through the clutter to leave us with an impression. Other become meaningful, resonating with personal truth and emotion. The most powerful, they’re transformative. They reveal something waiting to be discovered – about ourselves, our world, or our potential.
This is where strategy meets humanity, where truth becomes experience, and marketing transcends into meaning.
INTELLIGENCE & INSIGHT
Beyond traditional research lies deeper understanding. I observe, analyze, and interpret the cultural currents that shape behavior. By revealing the human stories behind the data, I uncover insights that drive transformative experiences.
STRATEGY
Strategy transforms insight into impact. By understanding not just what people do, but why they do it, I create frameworks that elevate brand moments into meaningful experiences. This is where truth meets opportunity, where connections become transformations.
INSPIRING CREATIVE
Great creative work starts with powerful truth. As a strategic partner to creative teams, I ensure every idea remains anchored in insight while pushing boundaries. Together, we craft work that’s both groundbreaking and grounded in human experience.
INFLUENCE & COMMUNITY
The most powerful experiences emerge when like-minded people come together. United by shared passions and values, communities turn moments into movements. I identify and activate these authentic connections to create lasting impact.
DIGITAL & SOCIAL
In today’s world, experiences unfold in real-time across digital touchpoints. From anticipation to celebration, I create content strategies that amplify moments and deepen connections. Every interaction is an opportunity to build lasting engagement.
Fresh
Before 2024 came to a close, I sat down with Event Marketer to share an insider’s view of the Paris Olympics – but that’s just the beginning of the story.
While 2028 might sound distant, the Olympic machine is already humming in Los Angeles. LA28 will be more than an event – it will be one of the most potent experiential moments of our lifetime, where extraordinary brand experiences unfold on the world’s biggest stage.
You may have missed it, but I offered a glimpse into preparing a fresh approach that the Games in Los Angeles will demand. Ready to be part of Olympic history? Let’s connect.
Lately
Weather
- 🇫🇷 Learning French with Duolingo
- 📺 Streaming the The West Wing
- 📖 Reading The Daily Stoic
- 👷🏻♂️ Building the LEGO Razor Crest
- 👾 Addicted to Balatro
- 💻 Tinkering with this Website
- 🏀 Coaching Youth Basketball
- 🧘🏻♀️ Crushing on Yoga with Adriene
- ⚾ Counting Down to Opening Day
If you want to know more about what’s going on in my life, you can check that out now.
Super Bowl LIX
The Philadelphia Eagles pummeled the Kansas City Chiefs in New Orleans to win Super Bowl LIX while also stopping them from an unprecedented ‘three-peat’ and, perhaps, a Taylor Swift marriage proposal.
Although, I’d like to note the Green Bay Packers accomplished that feat as they won the final NFL championship in 1965 and then the first two Super Bowls in 1966 and 1967.
Past Coverage
Each year I enjoy reviewing the ads during the Super Bowl and sharing my take. In 2024 I was able to enjoy Super Bowl LVIII from Las Vegas.
Historical hot takes are below and some of the best Big Game ads are collected on my YouTube Channel.
Major League Ballparks
I love baseball. It’s the only sport in which the defense starts with the ball. It’s spring. It’s summer. It’s cool fall evenings. It’s grilling in the parking lot. It’s the voice of Bob Uecker on the radio. And it’s the distinct sound of a home run.
I have a pretty long bucket list and visiting every MLB stadium is one adventure I’m enjoying very much – visiting them in chronological order from oldest to newest.
